Chiropractors and Physical Therapists know that all victims of motor vehicle and bike accidents should receive proper care and treatment in order to prevent long-term injuries. They also know that such treatments can be at first quite intensive and can effectively reduce the initial level of pain with much relief of the victim. Later on, the treatment can shift to moderate levels and lighter appointment schedule, but this phase can last up to several weeks, depending on the condition of the patient and the speed of his function recovery. Also, after the case completion, the patient will often come back for periodic maintenance adjustments and therapy.


Per the Traffic Injuries Report issued by the Minnesota Department of Health, in 2016 alone, there have been over 20,000 non-fatal cases of injuries across the state. Most of those injuries needed proper professional care by a chiropractor or physical therapist; some of them were able to receive it, some might not have and many still probably could benefit from more treatment.

Such a high number of motor vehicle accident injuries leads clearly to the understand how important it is for any Chiropractic or Physical Therapy clinic to direct a good portion of their marketing activities to secure personal injury cases, which are obviously very needed and wanted but very profitable as well.


As discussed in a previous article, in order to get patients in their door, any Chiropractic or Physical Therapy practice owner needs to have some knowledge of promotion and marketing. There are several different ways to promote practice services, from clinic websites and social media presence to direct mailing and phone calls, as well as direct referrals through other professionals who deal with potential patients, such as MDs and Lawyers. All of the above are important elements of an effective marketing strategy aiming to establish a successful practice. But which one should be given more attention to capitalize on the gains?

Statistically, focusing on direct mailing to Personal Injuries is most effective, that’s why our proven marketing system has already helped numerous practices like yours to create a sizable client base of personal injury cases each month. We provide Chiropractors and Physical Therapists with all the tools they need to successfully market and promote their clinic. To find out more about using Personal Injury reports to promote your practice visit our main page at

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